Privacy Policy
This privacy policy outlines how Pure Casino collects, uses, protects, and manages your personal information when you access our online gaming platform. We are committed to safeguarding your privacy and ensuring that your data is handled responsibly and in accordance with applicable data protection regulations in the United Kingdom, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
When you register and use Pure Casino, we collect various types of information necessary to provide our services and comply with legal obligations. Personal information includes your name, date of birth, residential address, email address, telephone number, and payment details. We also collect identification documents such as passport or driving licence copies to verify your identity and age as required by UK Gambling Commission regulations.
During your gaming sessions, we automatically gather technical information including IP addresses, device identifiers, browser type, operating system, game preferences, betting history, transaction records, and session duration. This data helps us improve our services, prevent fraud, and ensure responsible gambling practices. Cookies and similar tracking technologies may be used to enhance your experience and analyse website traffic patterns.
We may also collect information about your interactions with customer support, including correspondence, chat logs, and feedback you provide. Where you participate in promotions or tournaments, additional information related to these activities will be recorded. All data collection is performed transparently, and you will be informed of specific purposes at the point of collection.
How We Use Your Information
Your personal information serves multiple purposes essential to operating Pure Casino safely and efficiently. We process your data to create and manage your gaming account, verify your identity and age, process deposits and withdrawals, and provide customer support services. This processing is necessary for the performance of our contract with you.
We utilise your information to comply with legal and regulatory obligations imposed by the UK Gambling Commission and other relevant authorities. This includes anti-money laundering checks, responsible gambling monitoring, prevention of underage gambling, and reporting suspicious activities. We may share information with regulatory bodies, law enforcement agencies, and payment processors when legally required.
Your data enables us to personalise your gaming experience, recommend games based on your preferences, send relevant promotional communications where you have consented, and conduct market research to improve our services. We implement fraud prevention measures and security protocols using your information to protect both you and our platform from unauthorised access and fraudulent activities.
Data Protection and Security
Pure Casino employs robust technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. We use industry-standard encryption protocols, including SSL (Secure Socket Layer) technology, to secure data transmission between your device and our servers. All sensitive payment information is encrypted and processed through PCI DSS compliant payment gateways.
Access to personal information is restricted to authorised personnel who require it to perform their duties and are bound by strict confidentiality obligations. Our employees receive regular training on data protection principles and security best practices. We maintain secure servers in protected facilities with physical access controls, and we regularly update our security systems to address emerging threats.
We conduct periodic security audits and vulnerability assessments to identify and address potential weaknesses in our systems. Data backups are performed regularly and stored securely to ensure business continuity. In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the Information Commissioner’s Office (ICO) within 72 hours as required by UK GDPR.
Your Rights and Data Retention
Under UK data protection legislation, you possess several rights regarding your personal information held by Pure Casino. You have the right to access your data and receive a copy of the information we hold about you. You may request rectification of inaccurate or incomplete data, and in certain circumstances, you can request erasure of your personal information, commonly known as the right to be forgotten.
You have the right to restrict or object to certain types of processing, particularly for direct marketing purposes, and you may withdraw consent where processing is based on your consent. You can request data portability to receive your information in a structured, machine-readable format for transfer to another service provider. To exercise these rights, contact our Data Protection Officer using the details provided on our website.
We retain your personal information for as long as necessary to fulfil the purposes outlined in this privacy policy and to comply with legal obligations. The following table illustrates our standard retention periods:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account Information | 6 years after account closure | UK Gambling Commission requirements |
| Transaction Records | 6 years after transaction | Tax and financial regulations |
| Identity Verification Documents | 6 years after account closure | Anti-money laundering compliance |
| Marketing Communications | Until consent withdrawn or 2 years of inactivity | Legitimate business interests |
| Customer Support Records | 3 years after last contact | Service improvement and dispute resolution |
| Gaming Activity Logs | 6 years after activity | Regulatory compliance and dispute resolution |
After the applicable retention period expires, we will securely delete or anonymise your personal information. Where legal obligations require longer retention, we will continue to store your data securely until those obligations are satisfied. If you have concerns about how we handle your information or wish to lodge a complaint, you may contact the Information Commissioner’s Office, the UK supervisory authority for data protection matters.